CONTENT THAT WORKS
Building a brand via social insights
The Ask
Every brand faces the relentless demand for content. Aero turned to CHANNEL for help in devising a content strategy that not only captured the quality for ads, but also addressed their ongoing social needs.
The Challenge
In the world of fashion, staying ahead means navigating constant shifts in availability, trends, and sales objectives.
The Approach
Every season, our content, format, aesthetics and storytelling were elevated by insights taken from performance and social listening.
Our social and production teams met regularly to discuss community engagement and performance data with the brand. This not only informed social content but had a direct affect on traditional media approaches.