Low Hanging Fruit
How we turned an asset library into a conversation that left them thirsty for more.
THE ASK
KeVita came to us with a portfolio of gut-friendly kombuchas and beverages that people loved, but not enough to engage with. They had a healthy following on social, but no real connection to their audience. After an extensive audit of their channels, we designed a social strategy that would cure their lack of engagement by serving up content worth talking about.
THE CHALLENGE
Kombucha is a crowded category where it's almost impossible to distinguish one brand from the next. We wanted to help KeVita stand out by connecting them more effectively to their audience. But we didn't know who the audience really was beyond the wide net of "millennials & GenZ". And we weren't sure exactly what they were searching for beyond just, well, wellness.
THE APPROACH
In a refreshingly bold approach to finding out what our audience wanted, we decided to ask them. We started real conversations to learn what they liked, what they were interested in, and what they wanted from the brand. We served up the kind of bubbly content they wanted to interact with, and they gave us valuable insights into what would make them choose Kevita.
To stay true to the platform and give our audience some social proof, we tapped a series of creators who could connect at a peer level, and introduce new imaginative ways to use KeVita’s beverages.
KeVita needed to boost brand recognition, so we focused on producing splashy, colorful content that made the label the hero.
We carved out the distinct social branding that wins in a quiet-but-crowded category.
Product launches were fueled by a coordinated multi-channel mix of in-house and creator content.
Ultimately, we built a thriving community on organic likes, comments, and shares.
SERVICES
Creative Lead Content Strategy Custom Content Creator Collaboration Community Management