Small Wins
TikTok is where small business wins.
The Ask
TikTok aimed to highlight the achievements of small businesses on its platform and sought help in identifying appropriate creators and developing a production process that made it possible.
The Challenge
To connect with the right small business owners, we collaborated with TikTok teams worldwide and conducted extensive interviews with creators across the globe, all while navigating the challenges of a pandemic. This endeavor demanded significant coordination to ensure that our creators, production team, and the brand were all well-informed and seamlessly integrated.
The Approach
To connect with the right small business owners, we collaborated with TikTok teams worldwide and conducted extensive interviews with creators across the globe, all while navigating the challenges of a pandemic. This endeavor demanded significant coordination to ensure that our creators, production team, and the brand were all well-informed and seamlessly integrated.
Orchestrating remote creative mastery with worldwide creators.
We featured a diverse range of experts, including carpet repair specialists in California, pastry entrepreneurs in Dubai, and yakitori experts in Japan. Our content didn't just clarify complex concepts; it brought vibrancy to what could have been a daunting and overly technical message.
The impact TikTok has had on small business is paramount. Read the article here.